As more interactions move online or to mobile apps, are you making the best, first impression? Because crucial to the user experience is your payment journey.
You want your guests to be able to pay their way. Dynamic Currency Conversion (DCC) or Multi-Currency Conversion (MCC) make light work of international payments, converting prices to the customers’ currency in a transparent way.
Don’t be put off by their weighty names; in a nutshell, DCC works for in-person payments, while MCC makes it easy online and in app.
And if you’ve any doubt to its usefulness, bear in mind that almost one in five (16%) adults will abandon an online payment if they can’t pay in their own currency.
In fact it’s one of the top ten reasons to give up on an online purchase.
